Centurysoft completed a Shopify eCommerce project for WOWMD in 2024. The engagement brought together the brand’s digital presence, an online store and the work needed to help people find it.
A new wellness business needs more than a product catalogue. Visitors must be able to understand the range, find relevant information and move through a clear shopping experience. Centurysoft worked on the brand presentation and built the Shopify storefront with that wider customer journey in mind.
The launch also called for an acquisition plan. Centurysoft ran paid campaigns to bring traffic to the new store and developed organic SEO to help the brand become discoverable as people researched relevant products and topics. Paid search and organic search serve different time horizons, so the work continues beyond the original site build. Centurysoft still manages WOWMD’s paid search and organic SEO.
The project illustrates the scope of a complete eCommerce engagement: building the brand, making the store useful for shoppers and continuing to improve how customers reach it. The full Success Story describes the challenge, the work and the business benefit in more detail.